Creating new animated TV series for girls aged 6-12 in Britain
- Författare, redaktör eller annan roll
- Lindsay Watson
- Organisation som upphov
- Nordisk Informationscenter for Medie- og Kommunikationsforskning (NORDICOM), Nordiska ministerrådet
- Publikationstyp
- Kapitel i samlingsverk
- Språk
- Engelska
- Utgivningsdatum
- Typ av innehåll
- Övrigt vetenskapligt/konstnärligt
- Abstract (Engelska)
This article focuses on the development and marketing of animated female lead characters on television for an audience of girls aged 6-12 in Britain. Using strategic marketing theory it asks the questions: “What do girls want (to see on screen)?” “How do they get it?” and “How do we (the animation i...
Ingår i bok
- Titel
- Beyond the Stereotypes?: Images of Boys and Girls, and their Consequences, Yearbook 2017
- Redaktör
- Lemish, Dafna, & Maya Götz
- ISBN (undefined)
- 978-91-87957-76-5
- ISBN (undefined)
- 978-91-87957-77-2
- Startsida
- 53
- Slutsida
- 63