Multichannel strategy, universalism, and the challenge of audience fragmentation
- Författare, redaktör eller annan roll
- Julie Münter Lassen
- Organisation som upphov
- Nordisk Informationscenter for Medie- og Kommunikationsforskning (NORDICOM), Nordiska ministerrådet
- Publikationstyp
- Kapitel i samlingsverk
- Språk
- Engelska
- Utgivningsdatum
- Typ av innehåll
- Övrigt vetenskapligt/konstnärligt
- Abstract (Engelska)
Technology and the political climate made it possible for the Danish public service media institution, the Danish Broadcasting Corporation (DR), to expand its television channel portfolio from two to six channels between 2006 and 2009. For a decade, DR has been operating one primary television chann...
Ingår i bok
- Titel
- Universalism in Public Service Media: RIPE@2019
- Redaktör
- Savage, Philip, Mercedes Medina, & Gregory Ferrell Lowe
- ISBN (undefined)
- 978-91-88855-26-8
- ISBN (undefined)
- 978-91-88855-27-5
- Startsida
- 91
- Slutsida
- 111
- Anteckning
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